The laziest professional I’ve ever met wasn’t in an office. He was in my kitchen.
Two years ago, a washing machine repair man inspected my machine. He had the knowledge, the skills, and a healthy call-out fee. He shrugged and told me to get a new one.
I’d seen this kind of nuclear-option laziness in my kitchen before. Not in the form of microwave meals, but on a Zoom call with a new head of marketing at an SME.
SEO not working? Full-scale rebrand. Traffic slowing? Scrap the site and start again. It’s the same lazy instinct: replace instead of repair.
I didn’t replace the machine. I spent three hours learning how it worked, diagnosed the fault, ordered the parts, and three days later it was running again. It’s been running ever since.
Total cost: less than £100 and a few hours of labour. Versus £700 for a new one.
In marketing, as in life, the best fix is rarely a rebuild.
It’s getting your hands dirty, diagnosing, and addressing the problem directly. Laziness replaces. Professionalism repairs.